concept car credit
A Peugeot fire truck? You better freaking believe it. This thing is the latest and greatest conceptual design from Peugeot, named the H2O. Don't be deceived by its size, this little red diddy has a big tank and a telescopic ladder for saving kitty cats and the like. On the inside, the H2O is capable of producing electricity and water with a fuel cell battery. Now wouldn't it be hilarious if the H2O's ability to produce water and being a fire truck were a complete coincidence?
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So we were all teased with the 
This is it -- whatever "it" is. Actually "it" is Toyota's newest concept they'll be bringing to the Detroit Auto Show in two weeks, the A-BAT Concept Pickup Truck. And A-BAT is more than just a winged rat, it's actually, as we're told by our friends at PickupTruck.com, an acronym for "Advanced Breakthrough Aero Truck." That's a name that has us kinda scratching our heads. How did Toyota name a concept vehicle a "breakthrough" when it looks like the love child of some sort of menage-a-truck involving the Honda Ridgeline, the Chevy Avalanche and the Toyota Prius. Yeah, you heard us -- the Toyota Prius -- you know, for that tint of green. But despite what appears to our eyes as the obvious Ridgeline-esque styling, Toyota claims the look of this unibody-platformed concept truck is unique -- based on "the 'trapezoid' silhouette from the side profile of the Toyota Prius." But don't think for a moment this concept is all car and no truck. The A-BAT's able to shed the five-person crew-cab-like set-up with a tiny four-foot bed and transform itself into a two-seat "El Camino" configuration with a full eight-foot bed. The transformation's accomplished by dropping both the liftgate and the "midgate" ( that sound you hear is Chevrolet's legal team opening up their briefcases in unison) on either end of the mini-bed.
But wait, there's more -- as we alluded to earlier, this concept's got some green going on under the hood by way of a hybrid synergy drive. So if Toyota ever builds this new-fangled El Cam, you can head to Home Depot to buy lumber for the deck of your cookie-cutter McMansion and make a statement about saving the environment all at once. But we do give Toyota some credit for aggressively going after a market they've targeted. Full press release after the jump.
NOTE:This story was embargoed until midnight, but because of the nice guys over at Edmunds getting an early copy of Automobile magazine with the full story in it -- causing them to go live with their story along with the side-by-side of the Dodge Rampage and the Toyota A-BAT -- we're going live with our own story.
UPDATE: Our friends at PickupTruck.com have some video of the A-BAT which we've included below the jump.
DETROIT - Jan. 13, 2008 - Toyota Motor Sales (TMS), U.S.A., Inc., returns to its compact pickup truck roots with its latest concept vehicle A-BAT.
The environmentally advanced A-BAT provides modern versatility, roominess and style in a compact pickup architecture. The A-BAT made its debut in Detroit at the 2008 North American International Auto Show today.
"Driving from beyond the suburbs to the city is a way of life for many people," said Kevin Hunter, president, Calty Design Research, Inc. "We've taken Toyota's truck heritage to a different level by envisioning a vehicle capable of maneuvering the suburbs as well as dirt roads. This compact truck is as comfortable for long commutes as it is for road trips. It can accommodate outdoor toys and home improvement supplies. Plus, customers benefit from the hybrid powertrain's low emissions and fuel economy."
The A-BAT concept was developed by the TMS Advanced Product Strategy group and Calty, Toyota's North American-based, research and design center located in Newport Beach, Calif. Together, they identified a buyer group whose unique combination of lifestyle activities and vehicle needs required a vehicle that as of now is not available in the market place. The team created a new genre of compact vehicle with good fuel economy, advanced functionality, maneuverability, unique styling within its segment, and a durable package suitable for an active lifestyle. Advanced styling was also key in making the A-BAT appropriate for today's market.
The A-BAT concept rides on a unibody platform for car-like handling when navigating city streets and crowded parking lots, and smooth ride quality for highway trips and the everyday commute. In addition, its lightweight package coupled with Toyota's Hybrid Synergy DriveВ® technology is designed to deliver excellent fuel economy. Translucent solar panels in the top surface of the instrument panel capture sunlight and convert it into energy, showcasing the vehicle's "green" character. Positioned below the Toyota Tacoma, A-BAT integrates truck features with car fundamentals for an efficient and modern package.
The A-BAT's unique aerodynamic exterior was crafted by Calty Project Chief Designer Ian Cartabiano and Creative Designer Matt Sperling. They integrated Toyota's design philosophy, "Vibrant Clarity" into the exterior by keeping the design forward-looking, crisp and functional.
The concept's unique look is a combination of the large body surfaces, intersecting tight surface planes, crisp lines and the trapezoidal profile. The A-BAT's 19-inch wheels sit at the vehicle's corners creating a tough and ready stance.
"We studied the 'trapezoid' silhouette from the side profile of the Toyota Prius and applied it to create an entirely new truck image," said Sperling. He further enhanced the trapezoidal profile by placing the cab forward, and using fast angle A- and C-pillars, shortened