Mail Monitor® - The industry standard for tracking direct mail volume and response rates
News from the global market research company driven by curiosity

• Synovate Mail Monitor shows credit card terms improve, more fixed rate offers
  NEW YORK – Terms for new credit cards have improved in response to the cut in the Prime Rate according to the latest data from Mail Monitor, the direct mail tracking service from global market research company Synovate.
• Credit card issuers continue mailing to high risk households
  NEW YORK – Credit card mail volume remained stable during 3rd quarter 2007 as issuers continued mailing credit offers to high risk households according to Mail Monitor, the direct mail tracking service from global market research company Synovate.
• US credit card mail offers expected to reach 5.3 billion in 2007. Synovate Mail Monitor predicts slight dip in overall volume, increased response rates
  NEW YORK - US households will receive approximately 5.3 billion offers for new credit cards during 2007 according to Mail Monitor, the credit card direct mail tracking service from global market research company Synovate.
• US consumers turning to credit cards to bail them out Synovate Mail Monitor
  NEW YORK – As high interest rates and the sub-prime mortgage crises continue to put a squeeze on the economy, US consumers are increasingly turning to credit cards to bail them out, according to Mail Monitor, the credit card direct mail tracking service from global market research company Synovate.
• Synovate re-appoints Andrew Davidson to lead Mail Monitor
  NEW YORK – Andrew Davidson has been re-appointed Vice President of Competitive Tracking Services for Synovate’s Financial Services group in the US. Davidson transferred back into the role from his previous position at Synovate, in which he oversaw domestic and international custom market research projects for clients in the Financial Services industry.
• Mail Monitor® reports record six billion credit card offers mailed in U.S. during 2005
  Over six billion credit card offers were mailed to U.S. consumers in 2005, according to Mail Monitor®, the direct mail offer tracking service from global market research firm Synovate.
• Record 1.4 Billion Credit Card Offers in 1st Quarter 2005 fueled by Rewards and Rebates Reports Synovate Mail Monitor®
  Tarrytown N.Y. - The 1.4 billion credit card offers mailed in the 1
• U.S. Households receive record 5.23 billion credit card offers in 2004 reports Synovate's Mail Monitor®
  Tarrytown, NY. – During 2004, US households received an estimated 5.23 billion credit card offers according to Mail Monitor
• U.S. Households receive record 1394.8 million credit card offers reports Synovate's Mail Monitor
  Chicago, IL. – During the second quarter 2004, US households received an estimated 1,394.8 million credit card offers according to Mail Monitor
• U.S. Credit Card Companies Mailing Consumers More Offers Synovate’s Mail Monitor
  Chicago, IL -- During the first quarter in 2004, US households received an estimated 1,284.7 million direct mail credit card offers according to Mail Monitor
• Credit Card Companies Mail Fewer Offers for Second Consecutive Year As personal bankruptcies reach record highs, card issuers change offer strategy
  Arlington Heights, IL, March 29, 2004 -- Synovate today reported that annual credit card mail volume for 2003 decreased by 12% compared to volume in 2002.
• Americans Ready To Delete Spam For Good Survey Finds 83% Are Likely To Register For A ‘Do-Not-Spam List’
  Tarrytown, N.Y., December 17, 2003 - The majority of Americans will register for a ‘do-not-spam list’, if and when it is enacted by the Federal Trade Commission (FTC), according to a new study from Synovate, a leading global market research firm.
• Love Affair Continues Between Consumers And Their Reward/Rebate Cards
  Monthly $ Charges Are Double the Amount on Other Cards; Satisfaction Significantly Higher Too, Says Inside Track
• Credit Card Mail Volume Drops In 2002 Due To Flat Economy And Worries About Impending War
  Issuers Less Inclined to Solicit Low-Income Households in Uncertain Market, Mail Monitor
• High Credit Card Mail Volume Sustained Through Third Quarter 2002, While Consumer Response Remained Low
  Issuers Dangle Platinum Cards, Free Credit And Rewards/Rebates Programs
• Canada’s Credit Card Mail Volume Hits All-Time High In 2001
  Response Rate Also Breaks Record, Mail Monitor
• All-Time Record High Credit Card Mail Volume Set In 2001 Despite 9-11 Disaster And Anthrax Fears Response Rate Remained Stable, Mail Monitor
  Tarrytown, N.Y. (April 5, 2002) – Credit card mail volume reached an all-time high of 5 billion pieces in 2001 despite terrorist attacks and anthrax fears, far surpassing the previous year’s record of 3.5 billion offers, according to Mail Monitor
• Credit Card Mail Volume Sets All-Time Monthly Record In Canada During October Majority of Offers Are from U.S. Issuers Who Continued to Mail Despite Anthrax and Terrorist Fears
  Tarrytown, N.Y., (February 1, 2002) ... The volume of credit card solicitations sent to Canadian households were at an all-time monthly high during October 2001, according to Mail Monitor
• Credit Card Mail Solicitations Set All-Time Monthly Record In October Despite Anthrax Fears 2001 Expected to be Biggest Year Ever, Mail Monitor
  Tarrytown, N.Y. (January 10, 2002) -- The volume of credit card offers sent to U.S. households was at an all-time monthly high during the month of October 2001, according to Mail Monitor
• September Credit Card Mail Volume & Response Rates Show No Immediate Impact Of Sept. 11th Terrorist Events
  Tarrytown, N.Y. (November 15, 2001) -- The volume of credit card offers sent to American households continued at a seasonal pace throughout September, according to Mail Monitor
• Nationwide Study Finds 41% Of U.S. Credit Card Holders Made A Purchase Online In 2000, A Significant Jump From 27% The Prior Year
  Tarrytown, N.Y. (September 13, 2001) … A newly released nationwide study conducted by BAIGlobal Inc., a leading market research firm headquartered in Tarrytown, N.Y., found that 41 % of U.S. credit cardholders made a least one online purchase in 2000, a sharp increase from 27% found a year earlier. The comparative finding is based on two TeleNation
• Canada Credit Card Mail Volume Hits New High In First Quarter Of 2001
  Tarrytown, N.Y. (May 29, 2001) …The number of credit card solicitations mailed to Canadian consumers in the first quarter of 2001 hit a new high of 45.8 million, according to Mail Monitor
• Credit Card Mail Volume Hits All Time High In 2000, As Response Rates Decline To New Low
  Tarrytown, N.Y. (Mar. 15, 2001)…Credit card mail volume for the full year 2000 soared to an all-time high of 3.5 billion pieces, according to Mail Monitor
• BAIGlobal Inc. Names New Executive To Competitive Tracking Services Division Appointment is Key to Expanding Research Firm’s Competitive Tracking Of Credit Card Industry
  Tarrytown, N.Y. (Jan.15, 2001) … Andrew Davidson has been named vice president of client services for the Competitive Tracking Services division