ProjectNewAge.com Blog
Up-to-Date News on Project New Age and Gen Y Marketing

• Oklahoma Credit Union Encourages Gen-Y to “Buck the Norm”
  Tinker Federal Credit Union, Oklahoma’s largest not-for-profit credit union, has launched www.buckthenorm.com, a website that encourages teens and young adults to break bad habits relating to overspending, poor budgeting and credit card debt. As we heard before in the Bank...
• PNC’s Virtual Wallet Wins With Gen-Y
  Back in July, PNC Financial Services launched the Virtual Wallet, an online product targeted directly at Gen-Y consumers with one checking (“spend”) account, two saving (“reserve” and “growth”) accounts and a slew of online money management tools all in one,...
• Focusing On Consumer Interests, Not Just Consumer Products
  For years now, companies have developed websites that focus more on the broader interests of their consumers rather than their products in an effort to create communities around their brands and promote themselves as leaders in the industry. Here are...
• New Research on Credit Unions and Young Adults
  The Filene Research Institute, the independent firm that explores issues vital to the future of credit unions and consumer finance, has just released a new report titled, “Credit Unions and Social Media: Engaging Young Adults.”In this report, Ben Rogers, driver...
• Australian Credit Union Touches Younger Consumers With “Random Acts of Generosity”
  The Sydney Credit Union has re-branded itself as SCU, launched an eye-catching new website and adopted the rally cry “more generous banking” to attract younger members. As credit unions, we have always seen ourselves as more member-focused. Hence, SCU followed...
• Bank of America Targets College Students with Morris, the Upperclassman
  With the start of the new school semester, Bank of America launches the “Morris on Campus” website to “educate and empower students to take control of their finances and bank with confidence.” Based on results from a recent Bank of...
• Credit Unions Can Help “Pay It Forward” Too
  Many of you probably remember Oprah’s Pay It Forward Challenge a couple years ago. But can a credit union champion a Pay It Forward campaign in their community? Well, Seattle Metro Credit Union thought so and did!On October 6th, Seattle...
• “What Are You Doing?” Let Your Customers Know With Twitter.
  Some of you might have heard the story of James Karl Buck who “twittered” his way out of an Egyptian prison. Or how Barack Obama “twitters” to over 88,000 followers and is changing the way politicians communicate with voters.For those...
• Parents Still Bailing Out Their Kids
  A recent study by Ameriprise Financial Money Across Generations Study, shows that while the children of boomers (Gen Y) are reaching adulthood, their parents are still “footing the bill.”A substantial number of boomers are helping their adult kids pay college...
• Family Matters with Credit Unions
  When it comes to credit union referrals, family comes first for Gen-Yers! Unlike other age groups, Gen-Yers are more likely to hear about your credit union from their family members than from the workplace. Like we’ve mentioned in other posts,...