Companies file for trademarks all the time. Sometimes it's to genuinely trademark a product, sometimes it's to stop others from trademarking a product, and sometimes it's just in case. This is a "just in case" filing. Just in case Nintendo went mascot mad. On February 27, 1990, the company filed a trademark application for an electronic game program called "SUPER MARIO SISTERS". What ever could it have been? We can only guess, because the company decided to abandon any and all plans for an inaugural female spin-off/gender-confused platformer/Giana Sisters-beater a year later, in December 1991. Still...interesting! For those further interested, there's a grab of the filing after the jump.

Things tend to get a little hairy on NPD sales data day, which, by the way, is not over yet. Media Create sales are due any minute now, so we'll see precisely how well Sony performed with its new 40GB edition of the PlayStation 3 and we expect comments from The Big 3 within the hour. Given all that, Super Mario Bros. cupcakes, specifically, would be a nice break right about now. Something short, sweet, pick up and eat, with that thick leathery frosting might cleanse the palette of bitter fanboy tears.

More detailed pics of these fine pastries at the Flickr photostream.

The Google love them some googling. Searching, mapping, earthing, mailing, love all that too. That's so much love you'd think they wouldn't have room for any more love, right? Wrong. There's always room for Mario love. Recently the meta-corporation ran a little competition, let its teams decorate their office spaces. So for the Dev Ops team, out came the wall-to-wall Mario decorations, and in come the plaudits and admiration from office-working Nintendo fans the world over. Hit the link for more shots.
Torrel LLC has taken the best of Nintendo, run it through the "urban market" filter with plans to provide thousands of clothes-conscious gamers with over-sized and wildly tacky Nintendo authorized gear. The line, simply titled Nintendo by Torrel, has officially and garishly launched as of this week and will be available at the Nintendo World Store in New York City, starting November 15. Limited to 1000 pieces each and ranging from hoodies to t-shirts to puffy jackets, it features classic Super Mario Bros. and NES era graphics with an urban... uh, twist.

Shots of the first line taken at the MAGIC trade show in Vegas are available at the official site, as are details on the Nintendo World Store launch party. Go ahead. Look. It will either A. be right up your alley or B. make you pine for a label like The King of Games that knows the definition of "understated."

We're well aware of the fact that some of our readers are so humorless, so singularly focused on complaining between bouts of waiting to die, that the posting of kitschy video game cakes makes their blood boil. But, when someone delivers frosted awesome into our tips inbox, giving us a view into their wedding day baked goods, we're just pleased as punch. Take, for example, newlywed Cory of Blizzard Entertainment who had this gorgeous cake designed to commemorate the last day of his bachelorhood featuring a three-tiered Super Mario Bros. stack of deliciousness.

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