If you were to make a shortlist of Engadget's most sought after executives, Peter Chou, CEO of the most advanced cellphone manufacturer in the world, HTC, would be right near the top. We finally got a chance to sit down with the man who helped reshape what a cellphone could be (and in doing so put Windows Mobile on the map), and discussed HTC's new partnership with Google on Android, whether WinMo has a stagnant platform, challenges for companies trying to break into the US wireless market, and even the 700MHz spectrum auction. Talking with Peter was definitely a high moment for us, check it out.

Thank you for sitting down with us.

Thank you! You have a very successful site.

Thank you. Yeah, well, we do our best, it's a lot of fun. So, Android is obviously huge news for you guys.

This is a significant announcement for us.

I assume that you guys have been working on this with Google for quite some time.

Yep. That's true.

Are we talking about, say, over a year that this has been in the works?

Two years. More than two years.

Then you've have been playing with Android, I imagine. If not on the HTC device (or devices) that you are working on, then at least some kind of build of the software. You've been fooling around with it and know what its like...

Yeah.

We didn't get too much of a sense of what this software is going to be about and what it's really like as a core experience. Can you tell me anything that you really like that Google has done with Android? And the things that you think that Android is really going to excel in? Things that you will be able to leverage in HTC hardware?

Maybe you can get a little more information [from the SDK]. But this is trying to be a more optimized experience of Google applications, and obviously the internet experience will be more optimized. So there are some things that I still think today are being... well, I'm a veteran in this industry and we've been working on this stuff for ten years and really waiting to see something which can really enhance the internet experience in these mobile devices. I believe in this system and I'm excited about its ability to perform well.

We recently got a chance to sit down with none other than long time AT&T veteran and freshly anointed CEO of the top wireless carrier in the country, Ralph de la Vega. There was almost too much to discuss, but we were able to get his take on Android and the Open Handset Alliance (specifically, why AT&T isn't a part of it -- yet), the 700MHz spectrum auction in January, their groundbreaking partnership with Apple, and the many reasons the US wireless market does and doesn't seem to suck so badly. Basically, anyone who gives a damn about cellphones or wireless needs to hear what this man has to say.

Thank you very much for meeting with us.

It's my pleasure. My pleasure!

So I am really curious to know what device you carry.

I switch devices every few weeks. Because I think that I need to try the latest device as my customers are trying them, so you'll see me switching. I have now the latest Blackberry, the 8820 with WiFi -- the latest one that came out. When I go back to my office, I have a Q sitting on my desk and my biggest difficulty is making the switch because they each work a little bit different. And so, I punish myself to learn them just because I feel I need to try the devices that my customers are trying. So I've got a whole stack of them and as I get time I just take out the SIM and put the new one in and I go. Because I think that's my duty.

That's actually a pretty admirable way of approaching it, but in terms of preference though, if you could just pick one, what would it be?

Well for business today, the BlackBerry is my preference. For entertainment, the iPhone has no equal. You know, if I'm taking something on a personal vacation that takes my music and my videos, then the iPhone just has no equal.

I'm curious to know if you could tell me a little bit about the role that you played in bringing Apple to AT&T. Starting up their whole deal, getting the iPhone on AT&T -- you know, where you sat.

At the time I was the Chief Operating Officer of Cingular Wireless. I was leading the team that met with Apple to figure out how we could make this work and it was a very, very exciting time. We actually started our relationship with Apple way before the iPhone, but a lot of people have never written about that. And that relationship started when we launched the ROKR, which was the first phone with iTunes -- made by Motorola but certified by us, put into the network with iTunes, which was the first [cellphone] in the country that had iTunes capability. We always viewed that would be something that our customers would want, and the reason we even got started was because all of the philosophy we have, that if the customer wants their music from iTunes, we ought to let them have it from iTunes.